Brad Davids
Senior Advisor
Utility Business Development, Grid-edge Technology and Load Flexibility
Brad Davids has been involved in a variety of roles related to end-use efficiency, load management, and innovative technology-based solutions over the past four decades. His experience includes leadership positions at several leading hardware- and software-based firms providing products and services to electric and gas utilities. Notably, Brad was a co-founder and SVP of the utility information services firm E Source, served as President and CEO of Primen (then a subsidiary of EPRI), and has held senior positions with EnerNOC (now Enel X), Google Nest, SPAN.io and WeaveGrid.
Areas of expertise:
BD and GTM strategy for tech firms selling to investor-owned and municipal / cooperative electric utilities
Product strategy, pricing and competitive positioning
Load flexibility, demand response and energy efficiency offerings for residential and C&I segments
EV managed charging and transportation electrification program design
Smart home technology and connected devices / DERs
Cost-effectiveness methodologies for demand side management (DSM) measures