Brad Davids

Senior Advisor

Utility Business Development, Grid-edge Technology and Load Flexibility

Brad Davids has been involved in a variety of roles related to end-use efficiency, load management, and innovative technology-based solutions over the past four decades. His experience includes leadership positions at several leading hardware- and software-based firms providing products and services to electric and gas utilities. Notably, Brad was a co-founder and SVP of the utility information services firm E Source, served as President and CEO of Primen (then a subsidiary of EPRI), and has held senior positions with EnerNOC (now Enel X), Google Nest, SPAN.io and WeaveGrid.

Areas of expertise:

  • BD and GTM strategy for tech firms selling to investor-owned and municipal / cooperative electric utilities

  • Product strategy, pricing and competitive positioning

  • Load flexibility, demand response and energy efficiency offerings for residential and C&I segments

  • EV managed charging and transportation electrification program design

  • Smart home technology and connected devices / DERs

  • Cost-effectiveness methodologies for demand side management (DSM) measures